Category: Marketing
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Buh-Bye Credit Cards: Near Field Communications Will Let You Pay By Phone.
According to RWW, Google announced yesterday that the next version of Android (Gingerbread) will include native support for Near Field Communications (NFC). NFC, according to available definitions: …is a wireless technology that allows data to be exchanged between two different devices — say, a credit card or a cell phone and a credit card terminal —…
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Mobile Coupons
The short story is that we’re nowhere near replacing traditional coupons with digital ones, but it’s going to happen very quickly when someone solves a few problems that dont seem particularly complicated. I think the opportunity is going to be exploited by a strong application and site which will drive a critical adoption rate from…
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Driving to Transactions
I’ve been working in marketing for several years now, working with startups, major brands, service organizations; lots of companies that are all trying to get a message out. I’ve come to realize over the past few year, especially with the growth of social media, that a lot of budgets are being spent on brand media,…
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We Lost Our Gold
And now for something completely different. A few friends have discovered and pointed out a new social media campaign that I think is really well done . We Lost Our Gold features Muppets, New York City, and $10,000 cash. I’ll be very interested to see the video view metrics on this campaign, as well as…
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Display Ad Spending vs. Search
It seems that the story of the week has largely been about the growth of online ad spending. While this seems like a well-trodden, tired conversation, it got a pretty nice boost from Fred Wilson (which was inspired by a presentation posted in The Atlantic here). In an earlier post I wrote (see below or…
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Gowalla, Foursquare and Lots of Zeroes
Who wouldn’t want to walk into a mall and be fought over by department stores with discounts, right on their phone? Anyone in the U.S. under the age of 25 is unlikely to ever clip coupon form a newspaper– but they are highly likely to use digital coupons that are readily available on an LBS…
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Google Docs Are Improving: iWork & Windows Get a friend
Google recently announced new features and improvements to their Google Docs suite. Some of the new features are great, but their biggest improvement for me is the ability to upload and store documents in any format.
Hi, my name is Christian. 