Category: Marketing

• The Media Generation (M2) Means CPMs will Change

  I propose that this level of media exposure greatly lowers the value of advertising, in general. Let’s look a t a 30 second television advertisement. In a 10.5 hours media consumption day, that’s 1/1,260th of the media real estate that a kid is consuming today. Additionally, it seems that kids are multitasking more than ever,…

  Christian Brucculeri

  April 12, 2010

  Marketing, Media & Technology, Music

  advertising, brand marketing, digital advertising, engagement, media, social media, technology, web 2.0

• Twitter Ad Networks: Paid-Earned Media

  A Friend of mine sent me a link to 140 Proof, an ad network that serves up sponsored ads in Twitter and asked me for my onion on the network. I’m not going to link out to the network, but I would like to talk about my thoughts on these networks.

  Christian Brucculeri

  April 1, 2010

  Marketing, Media & Technology

  digital advertising, earned media, Marketing, social media marketing, twitter

• The “Death” of Publishing

  I do not believe that all brands need to create deep content and media to be relevant in social media. In fact, I’d prefer that a number of brands do not spend their time creating content and instead, spend their energy creating great products and communicating value propositions that support their products.

  Christian Brucculeri

  March 28, 2010

  Business, Marketing, Media & Technology

  advertising, brand marketing, earned media, engagement, social media marketing, web 2.0