Category: Media & Technology
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SCVNGR Goes Global, 8 People Care…For Now
I read a RWW article this morning on SCAVNGR launching it’s platform internaitonally and integrating with Google Maps (SCVNGR Goes Global and Becomes the First Service to Use Google’s Places API) and a few thoughts crossed my mind. I generally use this blog for organizing thoughts, so it seems like a good place to hash through…
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Mobile Coupons
The short story is that we’re nowhere near replacing traditional coupons with digital ones, but it’s going to happen very quickly when someone solves a few problems that dont seem particularly complicated. I think the opportunity is going to be exploited by a strong application and site which will drive a critical adoption rate from…
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Twitter Endorsements
I just finished this ReadWriteWeb article on new pending “shout out” feature from Twitter. It looks like this new feature will be offered by the platform to allow peers to verify, or endorse, other accounts as being relevant or meaningful in one category or another. I believe this is a step in the right…
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We Lost Our Gold
And now for something completely different. A few friends have discovered and pointed out a new social media campaign that I think is really well done . We Lost Our Gold features Muppets, New York City, and $10,000 cash. I’ll be very interested to see the video view metrics on this campaign, as well as…
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Tablets and the Publishing Revolution
By creating a new experience that can only be had on tablets, the print industry is going to drive demand for the devices and find solid new ground to generate revenue. This is the exact opposite of how the music industry evolved in the face of MP3 players.
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Display Ad Spending vs. Search
It seems that the story of the week has largely been about the growth of online ad spending. While this seems like a well-trodden, tired conversation, it got a pretty nice boost from Fred Wilson (which was inspired by a presentation posted in The Atlantic here). In an earlier post I wrote (see below or…
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Gowalla, Foursquare and Lots of Zeroes
Who wouldn’t want to walk into a mall and be fought over by department stores with discounts, right on their phone? Anyone in the U.S. under the age of 25 is unlikely to ever clip coupon form a newspaper– but they are highly likely to use digital coupons that are readily available on an LBS…