Category: Music

• Building A Thesis

  Investing in startups is a phenomenally risky business. True, when compared to the current machine-driven equities market the asset class may not seem as crazy as it did last Thursday, but it’s risky nonetheless.  At the early stage there are very few corporate finance tools that will work for potential investments, which is why the…

  Christian Brucculeri

  August 9, 2011

  Business, Marketing, Media & Technology, Music

  education, helathcare, online advertisin, startups, technologoy, venture capital

• Melting Ice Cubes: New vs. Old Media

  I try to get involved in lots of conversations about the future of the media industry.  Having worked initially in the music industry (content creation)  and later in the emerging media business (content strategy),  I spend a lot of time thinking about were people spend their time accessing information and consuming content, and I’m lucky…

  Christian Brucculeri

  February 25, 2011

  Business, Economics, Media & Technology, Music

  demand media, emerging media, napster, new media, soundscan

• The Media Generation (M2) Means CPMs will Change

  I propose that this level of media exposure greatly lowers the value of advertising, in general. Let’s look a t a 30 second television advertisement. In a 10.5 hours media consumption day, that’s 1/1,260th of the media real estate that a kid is consuming today. Additionally, it seems that kids are multitasking more than ever,…

  Christian Brucculeri

  April 12, 2010

  Marketing, Media & Technology, Music

  advertising, brand marketing, digital advertising, engagement, media, social media, technology, web 2.0