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Hi, my name is Christian.

I write about tech, media & startups

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  • Trying out Medium

    For the next month or so, I’m going to give writing on Medium a try.  A couple reasons: 1. I haven’t been writing as much as I used to.  I’m hoping that a new publishing layout will hope me focus on content and get me back into posting a few times per week. 2. The…

    Christian Brucculeri

    October 21, 2013
  • Managing Startups: Objective-Key-Results (OKRs)

    Having spent the past year working with and incredible team on a product I love, I thought I’d share a management tool that we adopted from Google called Objective-Key-Results (OKRs).  OKRs are a quarterly panning tool that help you and your team focus priorities and align around a common set of objectives. Before I lay…

    Christian Brucculeri

    October 17, 2013
    Business, Media & Technology
    goals, management techniques, objectives, startups
  • Want To Work in Startups? Go Work For The Man First

    I had an economics professor who used to talk about the value of unique skills as a competitive advantage. He would use Kobe Bryant as a metaphor, saying “The Lakers pay Kobe Bryant because there are very, very few people who can do what Kobe Bryant does”. I’ve been reflecting on that in terms of my…

    Christian Brucculeri

    September 4, 2013
    Business, startups
  • Lazy Thinking Vs. Pattern Recognition

    We all use our past experiences and outside examples to help us solve problems or opportunities that we’re currently facing.  Using analogies and history help us develop an understanding of the risks in a business. These tools can be incredibly useful (and efficient) for both entrepreneurs and investors in the early stage. Diving into where…

    Christian Brucculeri

    August 9, 2013
    startups
  • Hustle

    I spent yesterday morning at the DreamIt Ventures demo day and had a few takeaways. First, I was reminded that good accelerators are a near-perfect vehicle for early stage companies to get a punch of exposure to investors, and also get the added benefit of refining their stories down to a concise package. I’m optimistic…

    Christian Brucculeri

    August 7, 2013
    Business, Marketing, startups
  • Being Fair With Equity

    I met with a friend last night who is considering a role in a pre-Seed stage startup that she was excited about.  She had a lot of great questions about how she should structure a negotiation for coming on board.  I gave her the answers I had from my experience, but wanted to dig into…

    Christian Brucculeri

    July 31, 2013
    Business, startups
  • Google Glass Comes Close

    After a week with Google Glass, I’m reminded of that  Bob Uecker line from Major League “Juuust a bit outside!” (here’s a clip with the line if that was too esoteric.) I’m generally excited about Glass, and I loved a few things about it. But  I struggled to find opportunities to use it. Currently, Glass feels like a…

    Christian Brucculeri

    July 21, 2013
    Media & Technology
  • Using Every Canvas In Marketing

    I had breakfast with my friend and schoolmate Jon Steiman this week, and we got onto on the topic of the iTunes app store. Jon is at TalkTo and we share some of the same challenges around product marketing. Being who he is, Jon had some great thoughts for leveraging every opportunity to build a…

    Christian Brucculeri

    July 16, 2013
  • Analytics Won’t Get You To Product Market Fit

    In the new world of big data, everyone in the startup community seems obsessed with collecting data and making data-driven decisions. For the most part, this is a healthy obsession. New analytics platforms like KISS, Mixpanel and Localytics are providing great tools for product managers and marketers to better understand what’s happening inside their apps…

    Christian Brucculeri

    June 14, 2013
    Business, Marketing, Media & Technology
    analytics, Marketing, product development
  • You Probably Dont Need a Growth Hacker Yet

    I was lucky enough to attend the Growth Hackers Conference this week in San Francisco. I’m not typically that interested in conferences, but I could not miss this speaker list and I wasn’t disappointed. Product marketing and growth folks from PayPal, Facebook, LinkedIn, Twitter, Tagged and 500 Startups spoke on their experiences driving growth from…

    Christian Brucculeri

    May 4, 2013
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