Hi, my name is Christian.

I write about tech, media & startups

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  • Joining the team at K2

    I’m very excited to announce that I’ll be joining the team at K2 Media Labs on a full-time basis in the coming weeks.  K2 is an early stage private equity fund that invests in startups focused on the connected consumer. The Company is a bit of a hybrid, in that it makes early-stage investments and also…

    Christian Brucculeri

    November 28, 2011
    Business, Media & Technology
    Business, entertainment, k2, media, startups, technology
  • Creative vs. Data: An Autumn Smackdown

    Digital marketing strategy is changing the way consumer brands and enterprises have to think about content.  That’s been true for some time, but there are two main reasons why ‘this time it’s different’: Like never before, data on the internet is so widely available with every activity, the desire to leverage it is (or should…

    Christian Brucculeri

    October 18, 2011
    Marketing, Media & Technology
    big data, data, Marketing, social media
  • Learning Processing….and So Much More

    When you finish up at Stern you’re allowed to take a ‘free’ class (I hesitate to say it’s free because you’ve already made a tremendous investment in the MBA, but you don’t pay specifically for the credits to one class).  I took advantage of our ability to go outside of Stern and I signed up…

    Christian Brucculeri

    October 10, 2011
    Media & Technology
    processing, programming, skillshare
  • Connecting the Dots

    A couple weeks ago when Steve Jobs announced his retirement, I did a little research to try to sum up my takeaways from his success.  One of his stories was about taking a calligraphy class in college, and how that class gave him enough knowledge in the subject to create font sets in the first Apple…

    Christian Brucculeri

    September 26, 2011
    Business, Media & Technology
    agile development, iterative method, startups
  • Using Narratives

    Having worked in both business development and production,  I feel like I’ve learned a lot about people.  The importance of people in every job function can’t be over stated.  It doesn’t really matter if you’re selling enterprise software, building a product or making a trade,  you need to think about the person on the other…

    Christian Brucculeri

    September 15, 2011
  • Five Things I Learned From Steve Jobs

    On the heels of Steve Jobs’ announcement that he’s retiring from Apple (okay, I’m a little late for the heels, but there was a pseudo-hurricane),  I thought I’d reflect on the top five things I take from the single greatest entrepreneur in the history of consumer technology. 1. Know Your Customer:  When you start a…

    Christian Brucculeri

    August 29, 2011
    Business, Media & Technology
    apple, startups
  • Building Networks

    I had the privilege of hearing Albert Wenger speak this evening at the Entrepreneurs’ Roundtable in Microsoft’s New York office.  I met with him once before at Union Square’s open office hours a little over a year ago when I was working on a location-based service for live events.  Both then and tonight, Albert talked about…

    Christian Brucculeri

    August 18, 2011
    Media & Technology
    social networks, startups, union square ventures
  • Building A Thesis

    Investing in startups is a phenomenally risky business. True, when compared to the current machine-driven equities market the asset class may not seem as crazy as it did last Thursday, but it’s risky nonetheless.  At the early stage there are very few corporate finance tools that will work for potential investments, which is why the…

    Christian Brucculeri

    August 9, 2011
    Business, Marketing, Media & Technology, Music
    education, helathcare, online advertisin, startups, technologoy, venture capital
  • Five Reasons VCs Say No (aka “Team, Market, Idea”)

    As my Summer at Softbank winds to a close, I thought I take an opportunity to relay a few insights that I will take with me from my time with the incredible team up in Newton. I started out learning about investing from Jerry Neumann, who at the time was a professional angel, before he…

    Christian Brucculeri

    August 2, 2011
    Business
    startups, VC, venture capital
  • Google+

    Pretty great.  Probably here to stay.  Not going to replace Facebook. Before I say anything else about Google+,  I want to point out two great posts which put a lot of color around my thoughts, covering views from both architects’ and power users’ perspectives: The first is a must-read article sent to me by Phil…

    Christian Brucculeri

    July 21, 2011
    Media & Technology
    facebook, Google, social networks
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