Hi, my name is Christian.

I write about tech, media & startups

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  • Changing With the Market: Netflix

    I read this headline from CBS (“Netflix Socks Subscribers With 59% Price Hike“) and I thought it was good inspiration to think about adopting to a changing market. Netflix is a fascinating success story; a company that continues to defy the laws of business physics, or at least manages to bend them in their favor.…

    Christian Brucculeri

    July 13, 2011
    Business, Marketing
    hulu, netflix, pricing
  • Singles vs. Homeruns

    As a rule, venture capital money likes really big ideas.  Due to the high-risk nature of the asset class, in order to attract VC money there should be some possibility that a company can grow into a billion-dollar business one day.  It’s true that venture capitalists have started swimming a little further up stream into…

    Christian Brucculeri

    July 5, 2011
  • Going Around the Wall: Foursquare and AMEX

    I once had a manager who used to yell to “go through the wall!!” when we hit challenges.  That’s often the right advice, but it’s not always the best way to expend your resources.  When you’re a startup with limited resources,  it’s far more effective to go around some walls. Over the past few years,…

    Christian Brucculeri

    July 1, 2011
    Business, Marketing, Media & Technology
    american express, foursquare, mobile, social media
  • Creative Destruction

    I’m reading The Master Switch by Tim Wu, which was recommended to me by Jerry Neumann (side note: Jerry recently produced an awesomely useful VC bot which tracks announced investments as they show up on vc sites).  If you’re interested in the technology industry, you should definitely read it.   It addresses some interesting themes that are essentially…

    Christian Brucculeri

    June 26, 2011
    Business, Economics, Media & Technology
  • Taste Graph > Social Graph

    There’s a lot of interest right now from advertisers, investors and entrepreneurs in social media marketing and advertising.  Using a person’s social graph to optimize where, when and how brands deliver their message is the hottest of topics. There seems to be a general thesis on the topic that says something like this: Social Media…

    Christian Brucculeri

    June 19, 2011
  • Photos Are The Social Keyword

    For most companies, there’s a gap between social media results and business results.  For example, growth of a fan page does not typically have a high correlation with an increase in sales, especially when you’re looking at short-term results.  I am not saying that a correlation doesn’t exist.  I think social media can generate business…

    Christian Brucculeri

    June 15, 2011
    Marketing, Media & Technology
    facebook, social CRM, social media marketing
  • Entrepreneurship in Boston

    The entrepreneurship scene in Boston is thriving, and it’s a great week to be here. I attended a few events this week that have helped me learn, as an outsider, what a vibrant start-up scene Boston really has.  It’s exciting to be here to watch it all go down and I’m looking forward to seeing…

    Christian Brucculeri

    June 14, 2011
    angelbc, boston, start up, techstars, VC
  • A Summer At Softbank Capital

    I’m pretty thrilled about a change to my normal summer this year. Starting this Monday, I’ll be spending the next eight weeks between New York City and Boston working with Softbank Capital. I’ll be spending most of my time working with Nikhil Kalghatgi and @Joevc identifying investment opportunities that fit the fund’s thesis. I’ll also have an opportunity…

    Christian Brucculeri

    June 5, 2011
    Business
    tech, VC, web 2.0
  • Twitter adds photos and videos to search

    Twitter just announced that it’s integrating photos and video results in it’s search product. It’s also added a whole bunch of new search tools to help productize it’s vast 140 character, influencer drive, hashtag laden linking ecosystem. I’m excited to see Twitter make this move forward. Besides the fact that it just feels relevant for…

    Christian Brucculeri

    June 1, 2011
    hashtags, twitter, web 2.0
  • Music: Old Models In A New Economy

    I was inspired  by Peter Kafka’s piece on the music business in Allthings D yesterday.  Peter points out a few bright and shiny spots in an overall dismal picture for the industry as it continues to trade analog dollars for digital pennies: U.S. music sales, by unit, are up 1.6% for the year-to date Warner…

    Christian Brucculeri

    May 12, 2011
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