Tag: advertising

• Part II: Facebook and Open Graph API

  If Facebook continues to collect user preference data from across the web, it’s ability to target you anywhere (as long as you are logged into Facebook) with relevant information on products and services that you will “Like” becomes a fairly simple process. This presents a fairly elegant solution for Facebook, which is struggling (I believe)…

  Christian Brucculeri

  May 10, 2010

  advertising, f8, facebook, Open Graph, social media advertising, social media marketing

• The Media Generation (M2) Means CPMs will Change

  I propose that this level of media exposure greatly lowers the value of advertising, in general. Let’s look a t a 30 second television advertisement. In a 10.5 hours media consumption day, that’s 1/1,260th of the media real estate that a kid is consuming today. Additionally, it seems that kids are multitasking more than ever,…

  Christian Brucculeri

  April 12, 2010

  Marketing, Media & Technology, Music

  advertising, brand marketing, digital advertising, engagement, media, social media, technology, web 2.0

• The “Death” of Publishing

  I do not believe that all brands need to create deep content and media to be relevant in social media. In fact, I’d prefer that a number of brands do not spend their time creating content and instead, spend their energy creating great products and communicating value propositions that support their products.

  Christian Brucculeri

  March 28, 2010

  Business, Marketing, Media & Technology

  advertising, brand marketing, earned media, engagement, social media marketing, web 2.0

• Facebook Leads Sharing, So Content Changes Forever

  In the past, content consumption and advertising communication was a one-to-one communications strategy. Advertisers structured their creative, built out the assets needed for the media channel and disseminated that message to the masses.

  Christian Brucculeri

  August 10, 2009

  Media & Technology

  2010 web, advertising, applications, bud light, digital advertising, earned media, engagement, facebook, men in black, social media

• Social Traffic Referrals

  by Christian Brucculeri I was reading Fred Wilson’s awesome blog the other day and I was inspired but what he said at the #140 conference: “social media, led by Facebook and Twitter, will surpass Google in driving traffic to many websites sometime in the next year.” I believe this will happen as well.   I…

  Christian Brucculeri

  June 22, 2009

  Media & Technology

  advertising, cpc, earned media, facebook, Marketing, ppc, real time search, social media, twitter, web traffic, word of mouth