Tag: digital advertising

• Display Ad Spending vs. Search

  It seems that the story of the week has largely been about the growth of online ad spending. While this seems like a well-trodden, tired conversation, it got a pretty nice boost from Fred Wilson (which was inspired by a presentation posted in The Atlantic here). In an earlier post I wrote (see below or…

  Christian Brucculeri

  June 1, 2010

  Marketing, Media & Technology

  digital advertising, display dvertising, SEM

• Bebo & Ning: Second Place In Social Networks

  Recent developments surrounding the world of social networks are consistently pointing to a consolidation of social networks online. Facebook currently touts over over 400 Million users. It’s difficult to say how any users Twitter currently has. The last numbers I saw were about 75 million, but I may be quoting an old stat. Regardless, these…

  Christian Brucculeri

  April 19, 2010

  Marketing, Media & Technology

  2010 web, bebo, digital advertising, facebook, ning, social networking, web 2.0

• Locking on Strategy: Apple & Twitter

  I’ve been trying to identify a trend I’ve seen this week in my RSS feeds, told through the story of Apple changing rules on iPhone application analytics (Venture Beat), the much-discussed HTML5 vs. Adobe battle (I like this Scobleizer read which discusses it) and Twitter developing 3rd party applications for mobile applications and acquiring Tweetie…

  Christian Brucculeri

  April 12, 2010

  Business, Economics, Media & Technology

  apps, blackberry, digital advertising, facebook, technology, twitter, web 2.0, Zynga

• The Media Generation (M2) Means CPMs will Change

  I propose that this level of media exposure greatly lowers the value of advertising, in general. Let’s look a t a 30 second television advertisement. In a 10.5 hours media consumption day, that’s 1/1,260th of the media real estate that a kid is consuming today. Additionally, it seems that kids are multitasking more than ever,…

  Christian Brucculeri

  April 12, 2010

  Marketing, Media & Technology, Music

  advertising, brand marketing, digital advertising, engagement, media, social media, technology, web 2.0

• Twitter Ad Networks: Paid-Earned Media

  A Friend of mine sent me a link to 140 Proof, an ad network that serves up sponsored ads in Twitter and asked me for my onion on the network. I’m not going to link out to the network, but I would like to talk about my thoughts on these networks.

  Christian Brucculeri

  April 1, 2010

  Marketing, Media & Technology

  digital advertising, earned media, Marketing, social media marketing, twitter

• Facebook Leads Sharing, So Content Changes Forever

  In the past, content consumption and advertising communication was a one-to-one communications strategy. Advertisers structured their creative, built out the assets needed for the media channel and disseminated that message to the masses.

  Christian Brucculeri

  August 10, 2009

  Media & Technology

  2010 web, advertising, applications, bud light, digital advertising, earned media, engagement, facebook, men in black, social media

• The distance between zero and one

  by Christian Brucculeri A friend of mine once told me that this distance between zero and one is infinitely greater than the distance between one and two. I completely agree and, in homage to this statement, I am filling this space with my first blog post. I’ve been holding off publishing anything due to the…

  Christian Brucculeri

  June 1, 2009

  Media & Technology

  digital advertising, getting started, goethe, media, social media