Tag: earned media
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Facebook Fans are worth $136.38 per year
A new study was just released by Syncapse, a Canadian social media agency, that tries to calculate an annualaized dollar value for a Facebook Fan, and has landed on $136.38 per year. Gigaom posted a great, quick writeup summarizing how this value was derived, and the folks at Syncapse have posted an easy to download…
Christian Brucculeri
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Twitter Ad Networks: Paid-Earned Media
A Friend of mine sent me a link to 140 Proof, an ad network that serves up sponsored ads in Twitter and asked me for my onion on the network. I’m not going to link out to the network, but I would like to talk about my thoughts on these networks.
Christian Brucculeri
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The “Death” of Publishing
I do not believe that all brands need to create deep content and media to be relevant in social media. In fact, I’d prefer that a number of brands do not spend their time creating content and instead, spend their energy creating great products and communicating value propositions that support their products.
Christian Brucculeri
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Facebook Leads Sharing, So Content Changes Forever
In the past, content consumption and advertising communication was a one-to-one communications strategy. Advertisers structured their creative, built out the assets needed for the media channel and disseminated that message to the masses.
Christian Brucculeri
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Social Traffic Referrals
by Christian Brucculeri I was reading Fred Wilson’s awesome blog the other day and I was inspired but what he said at the #140 conference: “social media, led by Facebook and Twitter, will surpass Google in driving traffic to many websites sometime in the next year.” I believe this will happen as well. I…
Christian Brucculeri
Hi, my name is Christian. 