Tag: facebook

• Facebook Stock is Undervalued (or is it?)

  Someone asked me to take a look at Facebook’s stock this evening, so I took a page from Aswath Damordaran’s valuations class and did a quick equity analysis, borrowing a number of his assumptions. You can download my worksheet here (Dropbox Link). My analysis generated an implied market cap of about $48 Bn.  The stock closed today with a…

  Christian Brucculeri

  October 15, 2012

  equities, facebook, stock

• Google+

  Pretty great.  Probably here to stay.  Not going to replace Facebook. Before I say anything else about Google+,  I want to point out two great posts which put a lot of color around my thoughts, covering views from both architects’ and power users’ perspectives: The first is a must-read article sent to me by Phil…

  Christian Brucculeri

  July 21, 2011

  Media & Technology

  facebook, Google, social networks

• Photos Are The Social Keyword

  For most companies, there’s a gap between social media results and business results.  For example, growth of a fan page does not typically have a high correlation with an increase in sales, especially when you’re looking at short-term results.  I am not saying that a correlation doesn’t exist.  I think social media can generate business…

  Christian Brucculeri

  June 15, 2011

  Marketing, Media & Technology

  facebook, social CRM, social media marketing

• Facebook Fans are worth $136.38 per year

  A new study was just released by Syncapse, a Canadian social media agency, that tries to calculate an annualaized dollar value for a Facebook Fan, and has landed on $136.38 per year. Gigaom posted a great, quick writeup summarizing how this value was derived, and the folks at Syncapse have posted an easy to download…

  Christian Brucculeri

  June 15, 2010

  Marketing, Media & Technology

  earned media, facebook, social media marketing, word of mouth

• Part II: Facebook and Open Graph API

  If Facebook continues to collect user preference data from across the web, it’s ability to target you anywhere (as long as you are logged into Facebook) with relevant information on products and services that you will “Like” becomes a fairly simple process. This presents a fairly elegant solution for Facebook, which is struggling (I believe)…

  Christian Brucculeri

  May 10, 2010

  advertising, f8, facebook, Open Graph, social media advertising, social media marketing

• Facebook and the Open Graph API

  I’ve wanted to write out my thoughts on the new announcements that Facebook made at their F8 conference; specifically the Open Graph API and how this will affect everyone involved with the platform.   I’ve been waiting to write this until I felt comfortable with the changes, and had the opportunity to build a few…

  Christian Brucculeri

  April 27, 2010

  Business, Media & Technology

  f8, facebook, liking, recommending, semantic web, social bookmarks

• Bebo & Ning: Second Place In Social Networks

  Recent developments surrounding the world of social networks are consistently pointing to a consolidation of social networks online. Facebook currently touts over over 400 Million users. It’s difficult to say how any users Twitter currently has. The last numbers I saw were about 75 million, but I may be quoting an old stat. Regardless, these…

  Christian Brucculeri

  April 19, 2010

  Marketing, Media & Technology

  2010 web, bebo, digital advertising, facebook, ning, social networking, web 2.0

• Locking on Strategy: Apple & Twitter

  I’ve been trying to identify a trend I’ve seen this week in my RSS feeds, told through the story of Apple changing rules on iPhone application analytics (Venture Beat), the much-discussed HTML5 vs. Adobe battle (I like this Scobleizer read which discusses it) and Twitter developing 3rd party applications for mobile applications and acquiring Tweetie…

  Christian Brucculeri

  April 12, 2010

  Business, Economics, Media & Technology

  apps, blackberry, digital advertising, facebook, technology, twitter, web 2.0, Zynga

• Facebook Leads Sharing, So Content Changes Forever

  In the past, content consumption and advertising communication was a one-to-one communications strategy. Advertisers structured their creative, built out the assets needed for the media channel and disseminated that message to the masses.

  Christian Brucculeri

  August 10, 2009

  Media & Technology

  2010 web, advertising, applications, bud light, digital advertising, earned media, engagement, facebook, men in black, social media

• Social Traffic Referrals

  by Christian Brucculeri I was reading Fred Wilson’s awesome blog the other day and I was inspired but what he said at the #140 conference: “social media, led by Facebook and Twitter, will surpass Google in driving traffic to many websites sometime in the next year.” I believe this will happen as well.   I…

  Christian Brucculeri

  June 22, 2009

  Media & Technology

  advertising, cpc, earned media, facebook, Marketing, ppc, real time search, social media, twitter, web traffic, word of mouth