Tag: Marketing
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Hustle
I spent yesterday morning at the DreamIt Ventures demo day and had a few takeaways. First, I was reminded that good accelerators are a near-perfect vehicle for early stage companies to get a punch of exposure to investors, and also get the added benefit of refining their stories down to a concise package. I’m optimistic…
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Analytics Won’t Get You To Product Market Fit
In the new world of big data, everyone in the startup community seems obsessed with collecting data and making data-driven decisions. For the most part, this is a healthy obsession. New analytics platforms like KISS, Mixpanel and Localytics are providing great tools for product managers and marketers to better understand what’s happening inside their apps…
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Segmentation and CRM
I recently had an experience with customer service at Apple that reminded me of lessons I’ve learned on segmenting customers. My iPhone broke after a few months of use; the home button stopped responding. The last three months in my life have been hectic, so I just worked around the problem for a while. By…
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The Noise Before Defeat
The elegant benefit of doing upfront strategy development is that it promotes productivity to effectiveness. To-do lists should be comprised of items that support the strategy, the strategy supports the goal and the goal supports the objective. Assuming that your strategic thinking is sounds, your tactical actions will all increase your effectiveness at reaching your…
Hi, my name is Christian. 