Tag: mobile advertising
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Mobile Advertising Sucks and That Needs to Change
I was not surprised to see a recent report from Trademob finding that 40% of mobile ad clicks are either accidental or fraudulent. When I interned for Jerry Neumann, he had me take a look at the mobile vs. display ecosystem, which I did. Back then I was interested in the differences between mobile and desktop traffic…
Hi, my name is Christian. 