Tag: roi

• Driving Value In Social Media

  Social media can increase lifetime customer value, decrease your customer service costs, and make a significant long-term contribution to revenue through the viral nature of word-of-mouth marketing. But I think marketers need to stop looking at their social media efforts with the same microscope that they measure their SEM campaigns- it just doesn’t make sense.

  Christian Brucculeri

  June 27, 2010

  Business, Marketing, Media & Technology

  brand marketing, digital media, roi, social media, social media marketing