Tag: social media
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This Week – 01.05.14
After a brief stint on Medium, I’m back to my old WordPress Blog. I didn’t really see the value yet, but I may be back at some point. I am also making a few plans to change the format of the content of this blog. While I intend to continue posting original content, I’m going…
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The Rest of the Story: Revisiting 2011 Predictions
Happy New Year, all. Here’s to another twelve months of limitless possibilities in 2012. A year ago I wrote a post on predictions for 2011 and listed five meta-trends that I saw transpiring in the world of tech and media. I thought it would be a good idea to bring them back up and discuss what…
Christian Brucculeri
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Creative vs. Data: An Autumn Smackdown
Digital marketing strategy is changing the way consumer brands and enterprises have to think about content. That’s been true for some time, but there are two main reasons why ‘this time it’s different’: Like never before, data on the internet is so widely available with every activity, the desire to leverage it is (or should…
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Going Around the Wall: Foursquare and AMEX
I once had a manager who used to yell to “go through the wall!!” when we hit challenges. That’s often the right advice, but it’s not always the best way to expend your resources. When you’re a startup with limited resources, it’s far more effective to go around some walls. Over the past few years,…
Christian Brucculeri
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Driving Value In Social Media
Social media can increase lifetime customer value, decrease your customer service costs, and make a significant long-term contribution to revenue through the viral nature of word-of-mouth marketing. But I think marketers need to stop looking at their social media efforts with the same microscope that they measure their SEM campaigns- it just doesn’t make sense.
Christian Brucculeri
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The Media Generation (M2) Means CPMs will Change
I propose that this level of media exposure greatly lowers the value of advertising, in general. Let’s look a t a 30 second television advertisement. In a 10.5 hours media consumption day, that’s 1/1,260th of the media real estate that a kid is consuming today. Additionally, it seems that kids are multitasking more than ever,…
Christian Brucculeri
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Quora and the $86 Million Question (and Answer)
TechCrunch recently announced the round of financing secured by Quora, a new site founded primarily by ex-Facebook employees. At a rumored $86 Million valuation, the site has garnered significant attention from the start-up, tech and VC worlds. I recently received an invitation to join and spent the past few days playing around on it in…
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Facebook Leads Sharing, So Content Changes Forever
In the past, content consumption and advertising communication was a one-to-one communications strategy. Advertisers structured their creative, built out the assets needed for the media channel and disseminated that message to the masses.
Christian Brucculeri
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Social Traffic Referrals
by Christian Brucculeri I was reading Fred Wilson’s awesome blog the other day and I was inspired but what he said at the #140 conference: “social media, led by Facebook and Twitter, will surpass Google in driving traffic to many websites sometime in the next year.” I believe this will happen as well. I…
Christian Brucculeri
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The distance between zero and one
by Christian Brucculeri A friend of mine once told me that this distance between zero and one is infinitely greater than the distance between one and two. I completely agree and, in homage to this statement, I am filling this space with my first blog post. I’ve been holding off publishing anything due to the…
Christian Brucculeri
Hi, my name is Christian. 