Tag: social media marketing
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Photos Are The Social Keyword
For most companies, there’s a gap between social media results and business results. For example, growth of a fan page does not typically have a high correlation with an increase in sales, especially when you’re looking at short-term results. I am not saying that a correlation doesn’t exist. I think social media can generate business…
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Driving Value In Social Media
Social media can increase lifetime customer value, decrease your customer service costs, and make a significant long-term contribution to revenue through the viral nature of word-of-mouth marketing. But I think marketers need to stop looking at their social media efforts with the same microscope that they measure their SEM campaigns- it just doesn’t make sense.
Christian Brucculeri
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Facebook Fans are worth $136.38 per year
A new study was just released by Syncapse, a Canadian social media agency, that tries to calculate an annualaized dollar value for a Facebook Fan, and has landed on $136.38 per year. Gigaom posted a great, quick writeup summarizing how this value was derived, and the folks at Syncapse have posted an easy to download…
Christian Brucculeri
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Part II: Facebook and Open Graph API
If Facebook continues to collect user preference data from across the web, it’s ability to target you anywhere (as long as you are logged into Facebook) with relevant information on products and services that you will “Like” becomes a fairly simple process. This presents a fairly elegant solution for Facebook, which is struggling (I believe)…
Christian Brucculeri
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Twitter Ad Networks: Paid-Earned Media
A Friend of mine sent me a link to 140 Proof, an ad network that serves up sponsored ads in Twitter and asked me for my onion on the network. I’m not going to link out to the network, but I would like to talk about my thoughts on these networks.
Christian Brucculeri
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The “Death” of Publishing
I do not believe that all brands need to create deep content and media to be relevant in social media. In fact, I’d prefer that a number of brands do not spend their time creating content and instead, spend their energy creating great products and communicating value propositions that support their products.
Christian Brucculeri
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Social Gaming & Not-So-Virtual Currency
While the worldwide explosion of both virtual currencies and social gaming is undeniable, I can’t help but wonder where all of this is going and if it’s bringing media and online content to a good place.
Christian Brucculeri
Hi, my name is Christian. 