Hi, my name is Christian.

Ideas Vs. Execution

I’m not sure this thought necessitates a post, but here it is. I get ideas pitched to me all of the time. Some of the ideas I hear are really good. I think some people look for problems to solve, and I think that’s a great way to approach situations. Others look at where they…

Christian Brucculeri

July 19, 2010

Business

Driving Value In Social Media

Social media can increase lifetime customer value, decrease your customer service costs, and make a significant long-term contribution to revenue through the viral nature of word-of-mouth marketing. But I think marketers need to stop looking at their social media efforts with the same microscope that they measure their SEM campaigns- it just doesn’t make sense.

Christian Brucculeri

June 27, 2010

Business, Marketing, Media & Technology

brand marketing, digital media, roi, social media, social media marketing

Facebook Fans are worth $136.38 per year

A new study was just released by Syncapse, a Canadian social media agency, that tries to calculate an annualaized dollar value for a Facebook Fan, and has landed on $136.38 per year. Gigaom posted a great, quick writeup summarizing how this value was derived, and the folks at Syncapse have posted an easy to download…

Christian Brucculeri

June 15, 2010

Marketing, Media & Technology

earned media, facebook, social media marketing, word of mouth

Tablets and the Publishing Revolution

By creating a new experience that can only be had on tablets, the print industry is going to drive demand for the devices and find solid new ground to generate revenue. This is the exact opposite of how the music industry evolved in the face of MP3 players.

Christian Brucculeri

June 11, 2010

Media & Technology

ipad, mp3, sports illustrated, tablet, time magazine

Display Ad Spending vs. Search

It seems that the story of the week has largely been about the growth of online ad spending. While this seems like a well-trodden, tired conversation, it got a pretty nice boost from Fred Wilson (which was inspired by a presentation posted in The Atlantic here). In an earlier post I wrote (see below or…

Christian Brucculeri

June 1, 2010

Marketing, Media & Technology

digital advertising, display dvertising, SEM

Part II: Facebook and Open Graph API

If Facebook continues to collect user preference data from across the web, it’s ability to target you anywhere (as long as you are logged into Facebook) with relevant information on products and services that you will “Like” becomes a fairly simple process. This presents a fairly elegant solution for Facebook, which is struggling (I believe)…

Christian Brucculeri

May 10, 2010

advertising, f8, facebook, Open Graph, social media advertising, social media marketing

Facebook and the Open Graph API

I’ve wanted to write out my thoughts on the new announcements that Facebook made at their F8 conference; specifically the Open Graph API and how this will affect everyone involved with the platform. I’ve been waiting to write this until I felt comfortable with the changes, and had the opportunity to build a few…

Christian Brucculeri

April 27, 2010

Business, Media & Technology

f8, facebook, liking, recommending, semantic web, social bookmarks

The Mis-Application of Innovation

With all of the recent discussion about civil charges being brought by the SEC against Goldman Sachs, I got into a discussion with some friends about innovation, it’s development and its misuse by people who either don’t understand the technology they are using, know and do not care about the risks involved, or knowingly behave…

Christian Brucculeri

April 21, 2010

Business, Economics

Business, ethics, technology

Gowalla, Foursquare and Lots of Zeroes

Who wouldn’t want to walk into a mall and be fought over by department stores with discounts, right on their phone? Anyone in the U.S. under the age of 25 is unlikely to ever clip coupon form a newspaper– but they are highly likely to use digital coupons that are readily available on an LBS…

Christian Brucculeri

April 20, 2010

Business, Marketing, Media & Technology

foursquare, gowalla, location based services, mobile

Bebo & Ning: Second Place In Social Networks

Recent developments surrounding the world of social networks are consistently pointing to a consolidation of social networks online. Facebook currently touts over over 400 Million users. It’s difficult to say how any users Twitter currently has. The last numbers I saw were about 75 million, but I may be quoting an old stat. Regardless, these…

Christian Brucculeri

April 19, 2010

Marketing, Media & Technology

2010 web, bebo, digital advertising, facebook, ning, social networking, web 2.0